Zero Dollar Marketing

by Professor Mohan Sawhney

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16th May, 2019 at 8 AM PST & 8:30 PM IST

Early stage startups don’t have much of a marketing budget. Most of them wish they had secured institutional funding so that they can market their brands more effectively.

Zero Dollar Marketing webinar by Professor Mohanbir Sawhney from Kellogg School of Management would allow you to leverage the assets you already own to amplify your marketing with very little incremental cost.

In this webinar, you will learn:

Leveraging your customers to amplify your marketing in powerful ways
Turning your product into a marketing tool to drive your marketing efforts to the next level
Making your employees and facilities as the messengers of your brand

Join this webinar to learn how you hack growth for your startup with very little cost.

SPEAKER

Professor Mohanbir Sawhney

Director of the Center for Research in Technology & Innovation at Northwestern Kellogg

Professor Sawhney is the globally recognized scholar, consultant and speaker in innovation, strategic marketing and new media.
Professor Sawhney advises and speaks to Global 2000 firms and governments worldwide. His speaking and consulting clients include Boeing, Cisco Systems, Goldman Sachs, Intuit,Microsoft, SAP, Sony, Johnson & Johnson, McDonalds and many more.
He serves on the boards and advisory boards of several technology companies, including Reliance Jio Infocomm, Bahwan Cybertek, Cross-Tab Group, Georama, Kognetics, LawGeex, PomVom, PypeStream, Sprinklr, vMock and StartupWind.